The latest of icon designs done by creative Rob Snow present a challenge of a different kind. Two logos were required by an American company to represent a website dedicated to the education of cannabis, in medical terms. And the second icon used to be a logo incorporated in the book that will accompany the website.
The challenge was that a stereotypical image of cannabis was needed to be avoided. This is a difficult challenge as there is not much else to cannabis unless the drug aspect is used. So, the solution was not totally avoiding the shape, it was just showing in a different way. This was achieved to simplification and colour. As the book icon was called chronicles, after some searching an shape of a pen nib was seen in the upper leaf element.
The medical website logo was even more challenging. There was a need to embrace both the medical symbol and the leaf. After some searching common shapes were found and the two forms were brought together to create a minimalist logo all-in-one. Both logos will be put on display in the graphics section in due course.